It’s been months since we’ve written about the automotive industry, largely due to the same old negative hum drum the OEM’s or other publishers were sharing.  However, the most recent news of the auto industry sales being up by 27% in February, is something not only worth writing about, but also worth celebrating, if you are an ad agency or marketer.

For years the auto industry has been seen as the primary spender when it came to appointing dollars to advertising and as the industry struggled through low auto sales, so too did our marketers.  The recent trend in car sales (up!) and the still newness and novelty applied to new media’s such as social media, have OEM’s more excited than ever to push the envelope, not necessarily with just their dollars, but with their chase to find the next new, appealing and engaging advertising idea.  Take Porches Facebook ’decaled’ 911 GT3 R Hybrid – this campaign blended social media online fans, with Porches offline luxury product.  It was clever and a great example of how new media will be used in this auto advertising industry rebound.