It looks like Newsweek will be changing hands again, but for the purposes of fueling a rivalry between Tina Brown and Airianna Huffington.

Newsweek was already revenue ailing in August when Washington Post Co. sold it, for $1, to Sidney Harman, and not much has happened since then nor has enough time passed to allow Harman’s group to turn it around. Despite all of this, Tina Brown, the mind behind the online news magazine, The Daily Beast, is looking at Newsweek with plans to merge it with the Beast.  Based on chatter from industry pundit’s, Brown’s sole motivation and driver for the possible Newsweek purchase is to attain an oinline news property that can give the Huffington Post a run for it’s money.

Tina Brown will face challenges whereby both the Daily Beast and Newsweek are not standalone profitable businesses today, and financial backers will only wait so long until they start to see a return on their investment.  With two money ‘suckers’ to manage, the monetization plan had better be strong.