We would be amiss if we did not post our thoughts and comments on LinkedIn’s coffee truck campaign, promoting their LinkedIn Today, digital vertical news set, which has been integrated into LinkedIn user accounts.

First, what is LinkedIn Today you ask?   It is LinkedIn’s drive to push the vertical news content that is shared across their network and serve it up in the form of an online newspaper.  As a registered LinkedIn user, your version of LinkedIn Today is customized, to show you the news bits that you would be most interested in.  Your stories will be aggregated from:

• News those in your network are sharing
• Top news from the industries you’ve told LinkedIn you were interested in
• News from the top 50 venture backed companies

To dive deeper, inside each story you’ll be able to take in the ‘share stream’ and see who is saying what, about what.

What about this coffee truck campaign business?

To promote LinkedIn Today, the group has taken to the streets of New York and San Francisco, offering free coffee and a physical copy of LinkedIn Today.  If you are in New York or San Francisco, you will be able to take in the campaign and enjoy coffee on LinkedIn, until Friday, April 1st.

The amount of buzz the campaign has garnered LinkedIn,  over the past two days, has been formidable and its warm welcomed reception from users is an obvious.  It’s targeted news aggregated across my network and watched industries, personalizes the content consumption process.  So far, LinkedIn today is available online and can be accessed via their iPhone app..  Unfortunately, I take in my news via my iPad and would definitely subscribe to the service there, if it was available.  Hop to it LinkedIn!