With condo living booming in urban centres, with no signs of easing up, the demand for tactile and useful online listings sites is ever important and now condo shoppers in Toronto, Canada  have a new source for researching properties and it is called TheRedPin.

TheRedPin is a Toronto based condo listing site that houses newly built and pre-constructed condos.  The site joins the ranks of other popular real estate sites such as Realtor.ca, but with TheRedPin’s niche approach to focusing on condos only, it puts them in a league of their own.  The site is sleek and comes with a clean design, which makes it easy for a user to navigate.   In addition, TheRedPin touts that it is the only site in Canada to offer a custom package of full project and third party information for every new condo in the GTA.

Regardless of the geographical focus of TheRedPin, the site elements and user tools are compelling and something that publishers looking to outfit their real estate web properties may find interesting.

TheRedPin enables users to:

• Access new condo development information in one location, as opposed to fragmentally sourcing multiple builder sites
• Take advantage of its integrated social media elements
• Search for properties by neighbourhood, address, builder name or project name
• Search across thousands of floorplans
• Research the neigbourhood (shopping, daycare, etc…), with a Google Street View glimpse.
• Communicate with builders electronically, through TheRedPin
• Review years of real estate information to ensure your purchase decision is fact and property trend based.

Now with the above praises being said, the site is new, and as a result is lacking some pertinent data across a few of the properties. Their data issue could be caused by the fact that they often depend on builders to update information and if you have been in the business of getting your customer to update data to better outfit the consumer using your site, it is a heck of a lot to manage and maintain.  However, if a builder gets behind TheRedPin project, it could be an easy way for that builder to take advantage of the social media tools the site contains, and build positive online noise for their projects.

.