Posterous theme by Cory Watilo

Social Network Ad Spend: UK vs. US - ad-ition

Have you ever wondered how the US compares to other parts of the world, when looking at social networks and their advertising revenue impact?  Well, below, we’ve done our best to provide two tell tale visuals:

UK Social Network Related Ad Spend Revenues

US Social Network Related Ad Spend Revenues

After taking currency differences into consideration, the above two charts tell us that in 2011, the UK is estimated to garner only 5% of what the US will, from social network ad spend.  This does not mean the UK market is forlorn.  The other obvious from the UK observation chart above is the expected growth.  This coupled with the news we shared earlier this week, on the UK social commerce space and it’s ‘take notice’ changes in growth and user engagement, makes the expected shift in trends in eastern Europe, something to watch.