How Amex's Loyalty Program Integrates Nicely with Twitter | ad-ition digital strategies that work
How Amex’s Loyalty Program Integrates Nicely with Twitter
March 8th, 2012, In Advertising, Social Media, by Beverly Crandon
Well, talk about taking loyalty programs to a whole other level! American Express has just launched their Twitter integrated loyalty program called ‘Tweet Your Way to Savings’ and so far, the program seems to be getting them the initial buzz they were hoping for.
AMEX has formed relationships, for the loyalty program, with businesses such as, Zapos, Best Buy, Whole Foods, McDonalds and much more (there is a total of 15 participating companies currently). The way the program works for AMEX card holders is that they tweet a specific message using a hashtag that combines both the AMEX brand the brand of the loyalty partner, and by doing so, the card holder gets a discount. For example, tweeting, “Getting my new surround sound system. Excited! #AmexBestBuy” would load my AMEX card with the $10 credit, once the purchase was made.
In order for AMEX customers to take advantage of the integrated program, they will need to synch their credit card with the program, but not to worry, the synch process consists of a pretty straight forward one-time, online registration.
Any AMEX customer wanting to see what kinds of offers are available with the integrated loyalty program can simply take a look at @AmericanExpress’s favourites on its twitter page.
We haven’t been able to see the volume of discounts processed through this program, but we’ll keep scouring for this data. For now, we’re just revelling in the fact that a credit card company has stepped up to take loyalty programs to a whole other level, utilizing common, relevant and current tools that correspond well with its user-base. Good job!
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