Think Lemon Wedge: there is often beauty in simplicity | ad-ition digital strategies that work
Think Lemon Wedge: there is often beauty in simplicity
November 4th, 2011, In Business, Design, Software, Strategy, by Beverly Crandon
A few weeks ago, I invited a few friends over for dinner and cocktails, with the highlight of the evening being a new cocktail I had created You see, I specifically went to bar tending school, not so I can work in the local bar (mind you, if there is any truth to the tech bubble Ibringing us back to today, this new libation that just must have a lemon and lime wheel, was in a pickle. Believe it or not, I could not get the perfect circular shape I was looking for and the pieces I did cut, didn’t sit on the rim of the glass in the perfect way I had envisioned. I then decided to stop worrying about the garnish, and I started to concern myself with the taste of the drink. I tried it, and it was delightful – and actually came out better than the practise batch I had made the week prior. So, I was happy with the drink, but not the garnish.guess I do have a skill to fall back on, when I move to the South of France), but so that I could entertain appropriately. Conjure up concoctions with unassuming ingredients, making a libation that my guests would talk about for weeks. Nonetheless, and back to the story, a few weeks ago I was featuring one of these libations, which I decided required a lemon and lime wheel. Now in bar tending school, there was a third of a class spent on garnishing, but really… I didn’t pay attention. I remember thinking to myself, the garnish means nothing to me – it’s what’s in the glass that counts. So I, proceeded to crack jokes in class and take part in idle chatter, during the garnishing session. So,
Friends started to arrive and I pulled out the evenings signature drink. I watched them all look at the garnish and fumble with it as it fell either on the floor or in their drink directly. They too then looked past the garnish and sipped the drink. Their response was more than pleasing and the amount of returns to the signature drink tray, proved that their love of the drink wasn’t just lip service. Nonetheless, I slowly started to notice that folks just started to take the lemon and lime wheels and place them directly in the drink. To them, what was more important was adding that touch of lime or lemon to the cocktail and not so much the rimming of the drink. It was then I realized that the 99% of us are interested in the basic art of the featured item. The garnish, tinsel and diamond we in the industry think an item must have, aren’t necessarily the things that will make the 99% appreciate and love what we produce. This rule of what the 99% want in order to become advocates, does not just apply to technology, marketing and libations, it really does apply to all industry verticals.
I urge you to think Lemon Wedge, when venturing down your next design or product path. Is your product light on functionality, but heavy on garnish?
Header image courtesy of: Red Door Creative
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